Doing what others told me, I was Blind.
RUMI
Coming when others called me, I was Lost.
Then I left everyone, myself as well.
Then I found Everyone, Myself as well.
The parable of the blind men and the elephant is found in Buddhist, Hindu and Jain texts, as they discuss the limits of perception and the importance of complete context.
We are living through conflict among men and this parable implies that one’s subjective experience can be true, but that such experience is inherently limited by its failure to account for other truths or a totality of truth.
What I would love to do more of is to study and learn from the great minds that came before me.
Every field offers a unique opportunity to explore and expand your knowledge.
I invite you today to not loose your self in the constant pressure to achieve things that only seek your attention but often leave you feeling like an empty shell
Human attention equals a digital asset in the e-commerce World.
More than ever remember to respect different perspectives but stay true to what you observe.
Everything is relative and opaque and often different opinions result in distrust and conflict.
Sober up and focus on what people and circumstances are doing to you.
The blind men that only saw parts of the elephant saw it as their truth and in fact none of them saw the whole elephant.
In your personal life and in your strategic business life stay focused on the sums of all parts.
Your eco system is the whole elephant.
I am constantly faced with executive arguments where price is the only criteria.
In times of economic uncertainty the only obsession of the marketing industry is to go for the lowest price in order to attract consumers.
I call this the race to the bottom.
Yes, of course, if everyone is feeling that the cost of living is too high and that their disposal income is less they will shop for the lowest possible price but that means that you never get out of promotional sales and that your competitors do it too so you squeeze your margins and put pressure on your suppliers.
Think differently, look at data and understand what behaviours do make your males and female customers buy when they are motivated by personalised customer experiences that suit their profile.
Men like status and priority. Women love gifts.
Loyalty to a brand is the ultimate retention mechanism.
85% of South Africans actively use loyalty programs according to the presentation of the Loyalty White Paper 2025/2026 by Amanda Cromhout of Truth Loyalty and Brand Mapp.
Amanda said and I quote “Like never before,consumers not only like cash back – they need the support of loyalty programs “
What is very significant for me is that you transform your transaction point into a customer data base of preferences.
This is powerful on all levels.
You get to know your customer intimately.
TRADE ANTHOLOGY//
ANTHOLOGY OF TRADE SECRETS
I hope you read the blind men and the elephant parable, soon.
Talk soon.
TRADE ANTHOLOGY 