
Run from what’s
RUMI
Comfortable.
Forget safety. Live where
You fear to live





Life is a finite gift and so every second that you spend in a capsule of perceived comfort you pay the price for not running like the wind towards the life that you would want to live.
Now, here it is the truth, we know what the life we fear to live looks like.
Forget safety.
This is not the kind of advice that you give a teenager, quite the opposite.
We constantly say be safe.
In an unconscious way we are actually saying that the World out there is unsafe.
Yes, of course, the World can be unsafe but we have to coexist in the World and the best way to do so is to prepare ourselves and our loved ones to navigate their own journey.
Live where you fear to live.
Live where you fear to live is a quantum invitation that says go out there and charter your journey beyond any expectations and write your own narrative.
Now more than ever because the World is changing so fast due to economic and geopolitical pressures we have new opportunities.We need to upgrade our skill set and our technological capabilities to operate in markets that are exploding with new ventures so that we participate fully without fear of failure.
The Arab World is experiencing massive growth with their Vision 2030 firmly in place.
Europe is realigning their economic strategy in order to replace hostile countries that imposed punitive tariffs.
India,as I had predicted, is a formidable market.
South East Asia is impressive.




The World is opening up in places that we might not have known about.
This is an exciting time.
We need to adapt to the fast pace and speed of the markets.
Become a citizen of the World. Be a multicultural and a multi linguistic individual with an interest in the communities that you serve and you will have a profoundly successful life.
The lesson that I should have learned sooner was to ask pointed questions about any opportunity that presented itself so that I could measure if it fitted the life I want to live.
This is an immensely useful life lesson.
In business it is essential to ask questions in order to create relationships of mutual trust and respect.
We need to understand the alignment between our values and goals.
Your contribution to the World is deeply valued.
Talk soon, live where you fear to live.
TRADE ANTHOLOGY//
Anthology of Trade Secrets
