Great Spirits have always encountered violent opposition from mediocre minds
Albert Einstein
My mission has always been to learn from beautiful minds with great spirits.
I am always spellbound when I am in the presence of men and women that refuse to be mediocre.
Their paths are not paved with gold and honey and yet they have that undeniable power to transform themselves into great spirits.
If you haven’t listened to the mesmerising speech of Viola Davis celebrating the immense talent of Dame Helen Mirren at the Golden Globes, do so.
Each word is modulated to perfection and each word carries the power to elevate a great actor to the next level of human achievement in this tribute to Dame Helen Mirren.
How many of us walk through life without a shred of recognition and yet here we are in the second week of 2026 and someone is speaking of greatness.
This is a splendid omen.
Why do I say this?
Simply because outstanding achievements still matter.
Gratitude for a lifetime of commitment means something.
Reaching for your most accomplished goals is still a measure of excellence.
If you believe strongly in your dream or your purpose take the first step.
The customer trends for 2026 and 2027 all align with products that bring and element of joy, surprise and excitement into their lives.
Generation Alpha is a generation that defines 2027 and in marketing terms they are different from Generation Z.
They will buy products that don’t enslave them to high debt they will prefer simple living and authenticity.
Behavioural studies validate that there is a marked shift in cognitive buying.
People are burnt out they don’t want milestones they want minor-stones.
Minor-Stones are simple small achievements
A walk in the forest with your dog, a swim in the sea, a meal that is emotionally connected to your childhood memories.
Travel, exploration, inclusivity, wellness, conscious eating are all sectors that will deliver multi millions in revenue.
Fashion, technology and beauty products will need to shift into soft living.
The kitchen is your ideal playground to have fun.
Reframe your day into savouring minor intentional stones and your wellness is as simple as a ray of sunshine, a stretch, good music and fresh water.
Your home is your sacred place.
Live well, look at the stars and breathe.
Breathe in calmness, breathe out stress.
Learn from Great Spirits.
Excessive consumerism is outdated. Fun, joy and considered sustainability is in.
If you feel the sting of disapproval, keep on walking as you will find that opposition is a real test of your greatness.
Talk soon.
Curating beautiful things for you is innate in my great spirit.
TRADE ANTHOLOGY 