Live in glorious simplicity
When I look at life now and imagine what may come after this unprecedented pandemic, it is clear that our lives are going to change and a new consciousness will emerge.
Buying behaviors are already changing and the demographics and psychographics will be different.
This is why marketing strategists are busier than ever because businesses are pivoting their brands and buying into online business platforms in order to create new ways of engaging with their customers . Some retailers are ahead of the curve, visit Italtile Retail online because they launched Visualise a design tool that helps you select products for the space that you want to build or renovate and so virtually you select what you like and just buy it.
The questions are : where are customers going to look for a product or service and how important will it be to buy products that have Brand equity or not. These are the questions in our minds. There is already an online business explosion taking place and hand deliveries play a major role.
The World has changed and the impact on our needs and wants will be defined by less is more.
We all need to reduce our foot print on Earth.
Words like sustainability, hygienic materials and environmental impact are no longer the mantra of a save the trees and the bears generation. A new protocol is in the hearts and minds of every business . To save consistently and to source mindfully are key performance indicators in every role in the business World,today
This leads designers and manufacturers to the concept of simple living and high design, so that customers can live a life that is frugal but rich in functionality and be sure that they are no longer part of an economy of oblivious excess.
Victoria Sinclair
This blog is dedicated to all the artisans, designers,manufacturers and retailers that have to reinvent their trade practices in order to be significantly different.
Market trends are already indicating that customers are looking for value.
Luxury Goods are now for the selected few.
Opulence will be redefined
Simple Living & High Design is significant
Sobriety in business and in our lives does not mean that we have to accept that the pre fabricated boxed one concept fits all DIY supplier is going to be the only channel that will emerge triumphantly.
It is relevant to note that the need to sell value for money Kitchen Sinks is of critical importance and this new dynamic and this consciousness will create opportunities for retailers that already serve the price sensitive market segment. New entrepreneurs will emerge that operate with low overheads in order to deliver value to customers.
The fundamental laws of marketing will create opportunities for customers because all the manufacturers, retailers and kitchen studios will have a vested interest in retaining their market share and will create value offers in order to attract sales.
FRESH RELEVANT INFORMED
Talk to you next week.
TRADE ANTHOLOGY 